| A survey was conducted using a series of focus groups that included a mix of young adults, working professionals and active seniors. Also, two of the group sessions were conducted with moms who had agreed to bring their 3 to 8 year old children as participants in the demonstration. |
Clearly, challenged these pre-test attitudes. Initial reaction to included very positive descriptions regarding its performance, such as: |
The object of the consumer research was to:
Identify consumer attitudes towards paper towels and conventional hand dryers.Discover any attitudinal changes toward paper towel and other hand dryers after the demonstrations. |
- WOW
- Powerful
- Fast
- Comfortable
- Softer hands
- My hands feel really dry
- Finally, a hand dryer that really works
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Summary of the results
Having experienced, respondents were visibly impressed. A majority of consumers had a less than favorable perception of conventional hand dryer performance before the testing began. Most indicated they would select paper towels over conventional hand dryers despite their dislike of paper towel litter and inconvenience. Fast drying time was the primary concern. |
At the conclusion of testing and after experiencing the power of, participants were asked whether they would now prefer the hand dryer over paper towels or other hand dryers and 96% answered with a resounding
"YES!" |
Dimensions: 11 3/4" L x 12 11/16" H x 6 11/16" Deep
Weight: 17 Lbs. |
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Xlerator Hand Dryer (White)
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Xlerator Hand Dryer (Chrome)
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